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What is a product description?
A product description is a marketing copy that explains what a product is and why is it worth purchasing. A good product copy describes the product and explains its features and benefits to compel the users to buy it.
Great descriptions enhance your product pages by making a compelling pitch to real, relevant people. Most entrepreneurs make the mistake of writing a product copy for the search engines instead of potential buyers.
Why is it important to write a good product description?
Your product description is one of the deciding factors of your online store when it comes to conversions. A good product description convinces the reader that they need to buy the product now and not later. It needs to be attractive enough to be able to entice users to click “buy now”.
Product descriptions play a significant role in enhancing the customer experience. They make your store look professional and help you sell your product. When a user lands on your site, they have certain questions about the product. For example, if you’re a shoe store, they may want to know what material are the shoes made of, along with the obvious questions about its size and fit.
Without a good product description, which answers all these questions, you may lose a potential customer. These descriptions help you stand out from your competitors by sharing information about a product that others don’t.
If your product is solving a problem in a way that no other product can, then your product description needs to communicate that.
How to write great product descriptions?
Most product descriptions are not more than a paragraph. But there are a few guidelines that you can follow to create the best product descriptions possible.
Compelling product description will always pay off. Ensure that you share maximum information about the product in a way that’s easily understood by your customers. Tell even the minutest details and use words that enhance the user’s reading experience. Make a genuine effort to not bore, and instead give your customers information that will boost their confidence in your product.
Post by Alisha Shibli.
Alisha is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.