.green is for products, companies, organizations and individuals who want to express their support for green initiatives across the planet, and who want to be identified as “green.” Many companies and organizations today have undertaken their own programs to become greener—using less energy, contributing less waste, and doing more recycling. Many provide products and services that are specifically designed to do something in a greener manner, and these are marketed under a green positioning.
Also, Internet users are increasingly searching online for green solutions, be it products, services, vacations, housing, etc. Often, it isn’t easy to find items that meet their need for green.