WordPress is a powerful Content Management System (CMS) that can make your website stand out. Using it to create and manage your website comes with several advantages that can be beneficial to your e-commerce site. This article gives you the reasons why you should choose WordPress on your website.
With so many e-commerce entrepreneurs existing on the market, websites are now becoming a common thing. Most online businesses operating a website or a blog. To thrive in the competitive market, your business requires a Unique Selling Point (USP) that will make it conspicuous to potential customers.
1. WordPress is pocket-friendly
Each business aims at minimizing costs and maximizing profits. For a starting e-commerce business, you may need to spend just a small amount of money to establish the foundation. WordPress gives you the advantage of enjoying free and cheap services of managing your site. This is a system that can comfortably fit into your budget as there are free, premium, and cheap premium services. You will save a lot of money which you can invest elsewhere in the business.
2. It is user-friendly
There are different classes of internet users. This ranges from those that understand content fast to those that take time to understand. A user-friendly system makes it easier for all classes of people to use your site without much difficulty. WordPress is a user-friendly content management system that you can use at any time of the day. It has a simple interface that enables you to create unique designs and features of your taste. It is generally easy to use, with simple instructions clearly displayed on the user interface.
3. It gives you full control of your site
With WordPress, you can create your own images, graphics, videos, animations, and any other designs and features. The user-friendliness of this system enables you to make changes on your website any time you want. You can also incorporate other purposes like blogs, portfolios, and corporate pages.
4. WordPress is a multi-purpose system
WordPress is one of the best platforms for creating your e-commerce website. However, apart from e-commerce purposes, you can also create a website that accommodates additional purposes like blogs. WordPress has so many e-commerce related plugins, themes as well as tools with lots of online services. It is compatible with numerous features of the web, making it the best tool to use.
5. It develops your skills
WordPress does not create websites and features for you. Instead, it gives you a platform where you can make use of your skills to develop new designs and features for your website. Here, you can develop your knowledge and skills alongside developing your e-commerce website. It is the best platform where coders and designers can practice their skills.
6. It is flexible and secure
For an online business, the traffic varies every now and then. During huge levels of traffic, WordPress is able to accommodate it nicely. In addition, there are those times when you may want to add some more products to your site. WordPress is flexible enough to allow you to add any new features that you wish. The number of products allowed is limitless. Worries about security should not even arise. This is because it has a perfect security system that ensures total safety to your site. There are many security plugins that protect your website from hackers and malicious codes. In addition, the system has site activity trackers that let you monitor every activity and changes happening on your site. It also gives official updates on matters of security and has a backup in case of anything.
7. WordPress is SEO optimized
WordPress is optimized for all search engines. Creating and managing your e-commerce site using this system gives you a great advantage on the SEO rank. With this, your website will be ranked on top of the search engine list. This gives you a high advertising power and easy accessibility of your site. Being on top of the rank guarantees a high level of traffic on your business website and puts you in a good position to beat your competitors. Tuning WordPress to reach its potential for SEO would require the right plugins.
8. It is an open-source Software
Unlike other types of software whose access is restricted, WordPress is open and accessible to anyone. In addition, you can modify the source in the way that you wish. The biggest advantage is that you do not need to pay a license fee, a download fee, or any other payment. Furthermore, there are no ongoing charges that arise periodically. Downloading is free of charge and accessible to everyone. Other WordPress users can also give you a hand in case of any issue arising through online discussion forums.
Apart from your business website, you also need major social media platforms to make your online marketing a success. WordPress with the right plugins installed allows you to easily integrate your site with other platforms. In this case, you do not need to log into your facebook account separately since you can access it through your e-commerce website. Your customers can also access your website through your social media platforms. This saves a lot of time and simplifies everything.
10. It has numerous themes and plugins
For you to make your business website fully functional, you need several themes and plugins. WordPress has uncountable themes from which you can comfortably choose. It gives you a variety of plugins like sliders; which you can also use for developing your website. According to your budget and preference, you can access both free and paid themes and plugins. WordPress is the only Content Management System (CMS) that gives the highest number of themes and plugins.
To make a beautiful, appealing, functional and easily manageable e-commerce site, WordPress is the best Content Management System (CMS) you can ever think of. With so many benefits that come in one package, be sure to have a very high traffic on your website in just a short period of time. High traffic is the biggest secret for the success of an e-commerce business. The low costs involved also puts your business in a better place to survive.
WordPress Hosting is available from Web4Africa. Every web hosting plan from Web4Africa comes with an easy-to-install system for installing WordPress.