Facebook vs Instagram: Which Platform Is Better for Your Brand?

Facebook vs Instagram: Which Platform Is Better for Your Brand?

Is your brand advertising on social media? If not, you’re missing out on the biggest opportunity to connect with potentially 4.48 billion people. Once you have decided that you need to be on social media, the next big question is, where exactly? In an ideal world, we could be everywhere from Facebook and Instagram to Pinterest and LinkedIn and everything … Read More

5 Ways Students Can Earn a Side Hustle Income with Affiliate Marketing

5 Ways Students Can Earn a Side Hustle Income with Affiliate Marketing

Being a student is expensive. Apart from exorbitant tuition fees, students need to pay for housing, food, books, school supplies, and, of course, enjoying student life. It’s not uncommon for students to take up part-time jobs, but that can lead to an unhealthy work-life balance. Working 5 hours at a cafe after 8 hours of classes, plus completing assignments and … Read More

Why Server Speed is Essential for Increasing Revenues

Why Server Speed is Essential for Increasing Revenues

The importance of fast loading speed in increasing sales for your online business cannot be overestimated. Just a second’s delay in page loading can contribute to some percentage of page abandonment. If your website takes too long to respond, you may be killing the sales and revenue of your website, as a slow website can frustrate your potential customers. Surveys … Read More

How to Use Social Listening To Grow Your Business

How to Use Social Listening To Grow Your Business

Over 2.5 billion people use social media platforms daily, posting various updates such as blogs, news, images, videos, memes, and more. According to HubSpot, around 4M posts go online every minute across major social channels. Now that’s a lot of content! If you are a growing (or stable) business, some of these posts might concern you. But the question is … Read More

Tips to Improve Website Loading Speed

Tips to Improve Website Loading Speed

As an online entrepreneur with a business website, low speed can affect the bottom-line. Very few people are patient enough to wait for it to load – if it takes too long. For this reason, only a few people will be able to access your website and read the information uploaded on it. For an e-commerce store to sell, your … Read More

10 Reasons WordPress is Ideal for Your e-Commerce Site

Why Should You Consider WordPress On Your e-Commerce Site?

WordPress is a powerful Content Management System (CMS) that can make your website stand out. Using it to create and manage your website comes with several advantages that can be beneficial to your e-commerce site. This article gives you the reasons why you should choose WordPress on your website. With so many e-commerce entrepreneurs existing on the market, websites are … Read More

What Do I Need Before Launching My Online Store?

What Do I Need Before Launching My Online Store?

One of the intentions of every business owner investing in eCommerce is to skyrocket its sales volume. Achieving such an objective is never easy since the essential process involves retaining the customers. Additionally, getting a higher ranking is equally important than waiting for clients to come. Therefore, this article gives an in-depth description of the must-do before launching your online … Read More

How To Obtain Competitive Advantage Using Technology

How To Obtain Competitive Advantage Using Technology

Many companies currently apply technological advances to achieve essential strategies in the dynamic industry. Without technology, a company operates minus competitive advantage since there is no unique way of drawing in consumers. However, not every investment in high-tech transformations is of assistance to a business. Sometimes the new ventures fail to either raise a firm on top, help to compete … Read More

How Important is the Unique Selling Point (USP) in E-Commerce?

How Important is the Unique Selling Point (USP) in E-Commerce?

How important is the Unique Selling Point to the Customer and Business Growth in E-Commerce? With the current technological advancement, many businesses are adopting internet marketing and online selling as their means of survival. One-on-one selling is still in existence, although many entrepreneurs are migrating from it. Most businesses make use of both face-to-face selling as well as e-commerce selling. … Read More