The influx of new generic Top-Level Domains (gTLDs) has promised a wealth of new branding identity for businesses of all sizes. One of the newly introduced gTLDs is .africa, the Top-Level Domain Name System for the continent of Africa. One of the biggest attractions of location-based gTLDs is their potential for branding purposes.
Undoubtedly, .africa is a differentiator, which can quickly and simply associate a company with a particular location (Africa), subject or aspiration. The new domain was delegated in April 2017, to much fanfare.
Getting noticed on the web is tough. One of the most reliable ways to improve traffic is to achieve a high ranking on Search Engine Result Pages (SERPs). What better way to achieve high ranking in Africa than to own a dotAfrica domain name? Owning one helps your Search Engine Optimization (SEO) and helps you expand your footprint and influence in Africa.
Among other enormous benefits, the new domain also affords you the opportunity to establish a digital home for Africa-specific services, products and information. With .africa, you can showcase your brand and commitment to Africa’s growth and development.
Beginning from 1st to 3rd July, 2017, ICANN Accredited Domain Registrar, and web hosting provider, Web4Africa, would queue-up .africa applications and attempt to register them automatically once the registry opens-up for the General Availability Phase on 4th July 2017. We are actively putting in place, a wholesome system that would ensure a seamless .africa registration experience.