The on-going free .ng domain name registration promotion has afforded us the opportunity to take over a thousand .ng domain registrations from the general public so far. From the registered domain names, we have found it necessary to educate .ng domain patrons and prospective customers on how to choose a .ng domain name.
The following suggestions are not rules but only intended to make your internet marketing more effective.
Keep your domain name short and simple
Choosing a domain name is like choosing a brand name for your business or product. The name should be simple and easy to remember. It must be especially easy to pronounce over the phone or radio. Considering .ng domains are still relatively few, several choice words are still available to register as domain names; especially words that best reflect your business.
You can register a simple English word that best describes your business. Compound words or adjectives would only bring unnecessary complication. Keep it simple and memorable.
Avoid the word “Nigeria” where it is possible
The essence of the .ng domain name system is top identify websites related to Nigeria. The mere fact that your business/organization website ends with a .com.ng or .org.ng in itself potrays your website as that of a Nigerian commercial entity or non-profit organization.
In essence, adding the word “nigeria” before or after your name when registering a .ng domain name can only make things unnecessarily complicated. Again, short is better.
Although the .ng registry accepts domain names that contain hyphens, its best to avoid those. The key principle is to keep your .ng domain names as simple as possible.
Questions and suggestions are welcomed in the comments area below.