How To Obtain Competitive Advantage Using Technology

How To Obtain Competitive Advantage Using Technology

Many companies currently apply technological advances to achieve essential strategies in the dynamic industry. Without technology, a company operates minus competitive advantage since there is no unique way of drawing in consumers. However, not every investment in high-tech transformations is of assistance to a business. Sometimes the new ventures fail to either raise a firm on top, help to compete … Read More

How Important is the Unique Selling Point (USP) in E-Commerce?

How Important is the Unique Selling Point (USP) in E-Commerce?

How important is the Unique Selling Point to the Customer and Business Growth in E-Commerce? With the current technological advancement, many businesses are adopting internet marketing and online selling as their means of survival. One-on-one selling is still in existence, although many entrepreneurs are migrating from it. Most businesses make use of both face-to-face selling as well as e-commerce selling. … Read More

How E-commerce Strategies Build a Better Customer Relationship

10 E-commerce Strategies for Building a Better Customer Relationship

One of the secrets of blooming in online business is having a perfect relationship with your customers. As much as buyers usually look for high-quality products and services, the way you treat them matters a great deal. It will determine whether they will be willing to shop from your e-commerce store again and refer their friends to you or not. … Read More

Why is your E-Commerce Website not Selling?

Why is my E-Commerce Website Not Selling?

Online selling is the mode that every business entrepreneur wants to practice. This is due to the simplicity and fast speed involved in conducting advertisement, sales, and other transactions. Nevertheless, you may wonder why your e-commerce site has not added any substantial value to your business. Having created a website and put all features in place, you definitely expect your … Read More

What to Do To Succeed in E-Commerce

What to Do To Succeed in E-Commerce

Online transactions are what most entrepreneurs are lately depending on for their businesses to thrive. Selling online is not however easy as you may think. Just like direct transactions, you may need to work extra hard so as to succeed in e-commerce. The competition in the market is enough motivation for you to get out of your comfort zone and … Read More

How to Market Your Business or Professional Service in the Digital Era

12 Ways to Market Your Business or Professional Service in the Digital Era

Every product or service needs appropriate marketing to sell on the market. Over the years, business marketing strategies have been evolving according to technological advancements. In the past, most entrepreneurs were using traditional methods like one-on-one persuasion to market their products and services. Since the digital era kicked in, however, marketing methods have evolved massively. Online marketing is the most … Read More

Choosing Web Hosting – Why Location Matters

Web Hosting. Location Matters.

Speed is widely considered one of the most important factors in the success or otherwise of a website. It applies whether it is a news website, entertainment website and even more so where it is an e-commerce website. A fast website performance is directly proportional to the success of a website – all other things being equal. The strongest technical … Read More

What is the Best Way to boost Sales Online?

Boosting online sales requires the right strategies

The fate of every online business entity depends on its presence on leading search engines including Yahoo, Bing, and Google – to a large extent. If you want to develop a portfolio in the online business, a good ranking on the search engines is a must. In this way, your potential clients can locate you quickly. How do you make … Read More

How to Choose the Best Domain Name for your Website

How to choose the Best Domain Name.

Choosing the best domain name is not rocket science. Since 2014, the number of available domain extensions one can choose for one’s website has exploded massively – from just about 215 to the over 1,450 available today. This then brings another challenge of which extension is best for one’s purpose. Before 2014, generic choices were limited to .com, .net, .org, … Read More

.TECH Domain is 2!

Web4Africa joins the .tech registry to celebrate it’s 2nd Launch Anniversary today! With 250,000+ registrations and brands like Viacom, CES and TNW using their .tech, .tech has rapidly established itself as the defacto TLD of the tech industry. Apart from registrations, .tech has been in the trenches and has been working very closely with the tech community – startups, incubators, … Read More